In one end, Google launches search engine algorithm updates to filter out the nuisance content and provide only the top quality content to their search users. In another end, the keyword-stuffed posts which rank for competitive keywords are alone the best proof that yet the keyword stuffing works to a great extent. There is no guarantee that these posts are future-proof against the upcoming algorithm updates. I am sure someone who takes his blog as the business would not want to risk of losing the search engine rankings. So, how to avoid keyword stuffing and at the same time rank top of the search results?
Importance of Keywords
Keywords are essential for you to make sure your write-ups reach the potential audience in search results. Keywords are crucial for search engines to retrieve the relevant information on the web so that can give relevant results.
If you use nil or the negligible amount of keywords on a page, then Google is going to find a hard time to identify your webpage for the relevant query. So you need to mention it at least one or two times in a page. But that count comes very naturally, Right? That is not keyword stuffing.
What is Keyword Stuffing?
Keyword stuffing is the process of adding keywords in multiple places in the web content. What is the ideal limit of keywords on any page? There is no standard for this. The Yoast SEO and other kinds of all SEO plugins set their keyword usage limits. SEO experts are standing on YouTube to tell you “for this much number of words, these much keywords you should use”.
All advice is rubbish and their own opinions. None of them is the standard limit. It is funny they give it a commercial name “Keyword Density”.
You must write naturally and see where you use keywords and where you usually avoid. If you go through the content after writing over and add the keywords wherever you could add, that is what Keyword Stuffing.
Why should we avoid Keyword Stuffing?
It affects readability. It makes the content hard to read. Whereas, using fewer keywords improves the readability and makes the reading simple. Humans are ordinarily able to understand what we are talking about if we mention “it”. The above is the practical example of Keyword stuffing. Now re-read the first line of this paragraph you are reading now. Have you had any problem in understanding what “it” refers?
It affects readability = Keyword Stuffing affects readability.
So, without using the keyword, just the “it” able to make you understand what it implies. That is what the normal keyword usage and anything higher density than that, what we refer as “keyword stuffing”.
How to avoid Keyword stuffing naturally?
What is the plan B? If you swear not to use the excessive keywords in your future writings, then how to make sure you rank the first page for your keywords. Is there any way to do that? Yes, there are two ways I can recommend you write without abnormal keyword usage.
Use the pronouns often in your writing, by which you can avoid the excess keyword usage naturally. The personal pronouns are he, him, his, her, himself, herself. The other common pronouns are these, those, this, that and such. These five demonstrative pronouns can help you avoid keyword stuffing. If you use these pronouns instead of the main keywords, then it becomes normal, natural and human-friendly.
Now re-read my whole post and how many keywords I can afford to have if I replace the pronouns I used. If I did that, not only the readability gets poor, but also the search engines ranking goes on a toss. Possibly I can get the penalty I never would want.
#2. LSI Keywords
Google incorporated Latent Semantic Indexing technology in their updates to search the database of billions of page content with the thematic (conceptual) approach than the usual keyword approach. Latent Semantic Analysis is not some Google invention, in fact, it is a mathematical method developed in the 1980s to retrieve the specific information from the unorganized-collective terms and concepts.
Why Google Uses the LSI concept?
The quality/relevancy of the search result pages cannot just come up with the keywords alone. Instead, the excessive keyword usage spoils the quality of the SERPs (Search Engine Result Pages). Hence the Google incorporates the LSI concept to approach content retrieval process more conceptual than the words. In simple terms, LSI concept approaches the user keywords in finding the intention behind the search and what the user ultimately wants.
For example; if the user searches “avoid keyword stuffing” in Google search, then the LSI concept starts searching the intention behind the keyword, what makes the user search for preventing keyword stuffing. Then it searches for the “why someone would want to avoid that?”, “How can one I avoid it? “Is there any examples to avoid that?” and provide the information it can retrieve for the questions.
So how can we use LSI keywords in our writing to avoid keyword stuffing?
1. Usually, SEO professionals would explain like below. It is a standard and primary method where you can get started. Nothing wrong with that!
Take an example. Hmm. For example, consider “Keyword ranking” is our main keyword. 🙂
Now if you put that keyword in an Online LSI keyword checker tool, it will show the LSI keywords for our main keyword.
- Keyword stuffing SEO
- Keyword stuffing Google
- Keyword stuffing penalty
- Keyword stuffing tool
- Keyword stuffing checker tool
- Keyword stuffing examples
So, now you need to use the words SEO, Google, penalty, and tool in our content along with fewer times of the main keyword.
2. The best way is to understand the intention behind the particular search keyword and provide the findings, not just LSI keywords. These LSI keyword generator tools focus the keyword part again. These tools are not user-centric.
Take the keyword and think of the possible reasons “why or what for” the person uses the particular keyword. Then focus on writing the content to fulfil the search person’s needs. It is the best way to provide the useful & relevant content, and at the same time, you no longer need to overuse the keywords. Naturally, your content starts ranking to the top of the Google SERPs.
Now I guess an example could help you more on this.
Example Keyword: Goa Tourism or Goa Beaches
Take any one of the above keywords. What would someone do in keyword stuffing cases? He will use the “Goa Beaches” keyword around 15 to 20 times in a single blog post.
Instead, with the LSI approach, we can do better without keyword stuffing. Think what that keyword means “Goa Beaches”. It is plural; the user needs to know information about all the beaches situated in Goa, so write info on all the beaches. Give the user the additional details like the distance between beaches, travel mode car/bus, give names of few travel agencies, online booking of travel, restaurants to eat, hotels to stay, water sport in Goa beaches, Google map of Goa beaches.
LSI approach is the special treatment we give to our keywords. It is not usual approach. In the standard procedure, a Google search user who searches first “Goa beaches”, will see few pages from SERP. Only get to see limited info. Then he tweaks the keyword little again “Goa beaches map”, then he stretches the keyword again as “Goa beaches tour guide”, after some time he goes for “Goa beaches best hotels to stay” and so on.
In LSI cases, we understand the user and give all the required information to the audience and Google ranks us in the first page so that user can get more info in single place.
SEO friendly quality content can be without excessive keywords. Do not have the misconception that only the keyword-rich content would be the SEO friendly quality content.
I have given you the natural way to avoid keyword stuffing. Without keyword stuffing, you can rank with LSI method. I have been following this for many of my blogs, and I see the positive results. While my blog posts get listed on the first page, I have a sound sleep as I no longer fear of any penguins and pandas. I have just written few secrets to improve your search engine rankings and if you are a beginner to blogging, read my ten best blogging tips.
Do you have keyword-stuffed posts that already published and indexed in Google? No offence. Go and edit all your posts now. Remove the unnecessary keywords and change them with LSI keywords. When next time Google crawls your blog posts, it will index the new content automatically. You no need to submit any requests.
Let me know what happened to your keyword-stuffed blog posts earlier. Penalized? If so, do follow the above guidance and get back your rankings. If you are just wondering how to avoid keyword stuffing for your new posts, then my LSI keywords concept is the only savior for you.