I do run a small company where I daily work on SEO. Indeed, that’s the main source of bread and butter for my company. Long research and extensive usage made me experience some top SEO software for Mac and here I come to you with my collection of Best SEO tools for Mac OS.
It is often I feel that I am somehow unique when I use a Mac. At the same time, I feel I left out with no help when I try to use some tools on my Mac as every blog assumes that all the world using only Windows!!
Top Best SEO Tools For Mac OS X
That’s how a few months back I felt while I tried to use a few SEO tools on my Mac and felt disappointed because there were very few blogs guiding on the same. Indeed, I am listing both free and premium SEO software for Mac users. So, if you are looking for the recommended set of best SEO tools for Mac OS, then here you go.
However, the SEO process and tasks remain the same irrespective of the Mac or Windows or Linux users. A hint – you cannot install and dump your MAC system with multiple SEO tools for different needs. If a single tool can serve you all SEO needs, then go for it.
Indeed, SEO is a wide topic. You may or may not achieve proper keyword research, content writing, or link building altogether in a single SEO tool. Still, the best SEO tools for Mac I have listed serve you broadly.
And, for a few specific purposes like content proofreading, social media monitoring, I have shared separate SEO tools for Mac.
Everything like free and premium, web-based and desktop-based, multi-purpose, and specific – all varieties of SEO tools are accumulated at one place for your easy reference and make SEO easier. Sure, you will need those as an SEO professional using Mac OS X.
- Top Best SEO Tools For Mac OS X
- Free SEO Tools Mac OS X: How To Find The Right choice?
- Top SEO Software For Mac Users
- #1. SEMRush – Best SEO Web Tool For Mac
- #2 SEO PowerSuite: Best SEO Software For Mac: (Free & Paid Versions)
- #3 Rank Tracker: Best Keyword Tools For Mac OS
- #4 Website Auditor: Best Site Auditing Tool For Mac OS
- #5 LinkAssistant: Best Link Building Software For Mac Users
- #6 SEO SpyGlass: Best Backlink Analysis Tool For Mac Users
- #7 LongTailPro
- #8 Ahrefs
- #9 WebCEO
- #10 NinjaOutreach
- Best Social Media Tools For Mac OS
- #1 Awario
- #2 HootSuite
- Top Content Writing Apps For Mac Users
- #1 Grammarly – Best Free English Proofreading Tool for Mac
- #2 Ginger Software
- #3 WhiteSmoke
- SEO PowerSuite: Recommended Best SEO Software For Mac
- Best SEO Tools For Mac OS Users: Expert choices
- Conclusion: Best Free SEO Software For Mac Os X
Free SEO Tools Mac OS X: How To Find The Right choice?
First things first, all the SEO tools must be compatible with Mac OS. Since there are more web-based SEO tools are out there, Mac OS compatible tools are less noticed. If you are likely to work offline installing a desktop tool, then you will have to search for tools like SEO PowerSuite. Otherwise, any free SEO tool works with Mac via popular browsers. Indeed, there are different usages of SEO tools. We will go to one-by-one.
Site Auditing – A Site Auditing tool helps you to track conversion rates, better search engine visibility, user experience in your website and helps you to improve your content for low bounce rate, higher time-on-site & page views per user.
SEO reporting – A SEO reporting tool helps you to track all the keyword ranking results in periodicals like daily and weekly. The ultimate use of the SEO reporting tool is to report your client the results you got with the hard work you put in the form of on-page and off-page SEO efforts.
Rank tracking – A good Rank Tracking tool not only helps you to track your own website rankings on the search engine but also your competition’s rankings too.
Link Building – Major part of the OFF-page SEO work depends on our link building efforts for the keywords we want to rank for.
Social Media – A good social media tool must report your presence on all the social media and how you can expand the exposure to more social media.
Other tools – There are some other tools like content writing tools, grammar check and proofreading software which make sure you write quality and error-free content and you not to miss the fructification of your SEO efforts at any cost.
Top SEO Software For Mac Users
I review the best SEO tools one-by-one with its pros and cons. Based on the pros and cons, you can choose your preferred best SEO tool for your Mac.
Apart from a few desktop SEO SEO tools for Mac, there are other web apps also there to reduce our SEO efforts like SEMRush. Let’s call those tools also as the best online SEO tools for Mac. From your Mac, you can just open your browser and use any of the below SEO programs for Mac.
#1. SEMRush – Best SEO Web Tool For Mac
SEMrush is the favorite SEO and marketing tool without which most of the bloggers won’t love blogging. The tool has a variety of modules to take care of your SEO, paid marketing, market research, content promotions, and social media. Hence, it is something beyond SEO. And, digital marketing professionals call it as all-in-one marketing toolkit.
SEMrush SEO toolkit helps you in areas like technical website audit, rank tracking, competitive intelligence, link analysis, competitor spying, and evens more. Indeed, the analysis and results will be authentic so that any business can strategize its online promotions.
SEMrush has over three million happy users for one of the reasons being it has 800 million keywords in its database. Are you familiar with these brands? Isn’t it? eBay, SEOBook, Overstock and a plethora of leading businesses are its clients.
#2 SEO PowerSuite: Best SEO Software For Mac: (Free & Paid Versions)
SEO PowerSuite has all the following features: Keyword Ranking – Using “Rank Tracker” of SEO PowerSuite, I can track 329 search engines, not just Google.
If I track manually keywords one by one in each search engines (Google, Bing, Yahoo etc.), it is going to waste my precious time. Otherwise, just enter the page URLs and hit the button. My report is ready.
Competition Analysis: I can track up to 10 competitors’ keyword rankings. There are no limits on keywords means you can track the unlimited number of keywords.
I use Rank Tracker mac tool to find out what keywords my competitor website ranks most, and I often do reverse engineering to improve my website page rankings.
Backlink Report – Link Assistant tool of SEO PowerSuite helps me to produce backlink reports for both my own websites and to see my competitors’ rankings.
Site Auditing – Running a Site Audit tool produces reports for Conversion tracking and Content Optimization.
White Label Reports – I customize the reports as per my need. When I work on my clients’ site, I can create reports with white-label, means I can add your own SEO company logo on all pages of client reports.
Note: Buying SEO PowerSuite all-in-one tool, you will get access to its four individual tools like Rank Tracker, Website Auditor, SEO SpyGlass and LinkAssistant (those products will be discussed below).
#3 Rank Tracker: Best Keyword Tools For Mac OS
Rank Tracker tool from SEO PowerSuite can be used on my Mac machine to track my own website rankings & our competitor rankings. Rank tracker available as free and paid versions.
Features of Rank Tracker
Rank tracker analyses 400+ search engines. Now I don’t miss any search where a chance to rank to TOP.
I can configure this Mac keyword tool to track the top 50 results or all 1000 results. It is my entire wish! I can set it the number. I prefer to set it 100 all the time as I don’t care anything beyond the 10th page.
Geo-Specific reports – If I type and search on Google, I find my site on Page 1, but my client doesn’t see it in the same place, it goes little more down. It happens because we both search from different locations. I can’t report just what I see; I should report what my client needs, right? That’s where the Rank Tracker’s Geo-specific ranking reports come handy.
#4 Website Auditor: Best Site Auditing Tool For Mac OS
Website Auditor is what we see in other competitor tools as “Site Auditing”.
This serves the reports of Conversions and Content Optimization.
“Website auditor” tool of SEO PowerSuite does this auditing job pretty easy and clear. A major important SEO tool is this, Site auditing.
As I am working on websites on behalf of my clients, my clients often care about making money than any SEO efforts like backlinking or keyword ranking. Making money is all about conversion rates which is what a Site auditing report focuses.
Website Auditor is the tool that better helps you to understand the site’s structure. The tool runs through your all pages and organizes it in a tree-structure. So, checking each page against the on-page factors will be ease-to-do. If you want to fix on-page optimization factors, do it within the tool itself.
Also, you can find and fix the broken links, if any. The visualization helps you to have hassle-free control over the internal links.
The tool itself creates and manages XML sitemaps. Also, you can create and edit robots.txt file within the tool.
Further, you can monitor the social engagements and traffic statistics of your pages using the Website Auditor tool. Then, you can have custom reports as what we have seen in Rank Tracker.
Content Optimization – This report checks for ideal keyword optimization where the tool analyses Top 10 competitor pages which rank for our target keyword and based on that, the content optimization report suggest us to use proper keywords for the required number of times.
#5 LinkAssistant: Best Link Building Software For Mac Users
Next tool I needed was a backlink tracker for my mac. I found the “Link Assistant” fit for the purpose. Link Assistant works on my mac without any issues.
Using the “Link Assistant” module of SEO PowerSuite, We can see 50+ backlink factors which include internal factors like domain age, domain IP and external factors include Alexa rank, Dmoz listing.
The strategic link building tool for any domains – whether it is a new-born or an authoritative site. Any link building technique from social bookmarking to guest posting opportunities, the tool can get you the link opportunities.
Moreover, Link Assistant tool fetches the email addresses of the prospects for outreaching. You can send, receive, and manage outreach emails within the tool. To do your job easy, it also has more email templates for various outreaching purposes.
Then, the tool helps you to verify your existing backlinks. Know whether it is still alive, follow or dofollow, SEO impact, and notably, those are safe.
Like other SEO PowerSuite tools, you can have custom reports to share it with clients when SEO progresses.
Also, you can check competitors’ backlink reports which you can use to reverse engineer and hike your rankings to beat competitors’ rankings.
SEO Spy-Glass does all the works of Link Assistant tool plus advanced analysis on the competition. I can track in-depth analysis of competitor sites. The name spyglass says it all. I am using the tool for spying my competition.
If I run SEO spyglass, it shows for which keywords my competitor ranks, for which anchor text my competitor builds backlinks most, whether my competitor gets authority from social media websites.
I can track whether my competitors get links from Dmoz listing, Yahoo directory and other web directory listings.
I can see whether my competitors buy links in bulk and also I can track whether they build links through guest posting.
The leading but also powerful keyword research tool to fetch the most potential long tail keywords to target. LongTailPro gets you more keyword metrics to analyze and stick to the profitable target keywords.
There is no hard rule that you must target a long tail keyword with average search volume and low keyword difficulty. But, if you do so, then you are the master influencing the Google top rankings towards the particular keyword.
Most of the niche bloggers and digital marketers prefer to use other keyword tools like Google keyword planner, keyword.io, UberSuggest or anything. Still, finally, they love to check the keyword capability and ranking potential in LTP before deciding upon.
Experts would say that Ahrefs is one among their best SEO tools for strategic online marketing. Even I wonder how simple the tool interface is with more filtering options.
It would be more apt to refer to it as a powerful competitor analysis tool than a plain SEO tool. And the Ahrefs team never accepts that it touches the peak. It often comes with new tools and features.
It’s the compilation of modules like a content explorer, site explorer, and keyword explorer to perform entire SEO tasks.
The domain rating and other metrics by Ahrefs are more reliables representing any domain’s authority and potential to rank in the search engines. Also, those metrics can help you to determine the strength and quality of your link profile.
The great thing that comes in mind while talking about Ahrefs is its link database. The freshest backlinks index in the arsenal with trillions of links and root domains. And it keeps crawling billions of pages every day to offer the most updated analysis results to its users.
Since 2000, WebCEO is in the SEO market. The numbers will be quite inspiring. Like it offers 15+ marketing tools, more than a million businesses trust WebCEO, 24+ languages translated and so on. The tool is excelling enough to get you 70+ in-depth reports uncovering all your SEO and marketing needs.
You can embed lead generation widgets on your website through which you can offer free SEO reports to your clients for the price of their email addresses. Further, you can easily convert those interested leads to your prospects.
Likewise, WebCEO is more keen about boosting an online business presence and hence conversions-centric. As it also offers white-label reports, you can have even hundreds of clients and offer SEO services to earn something big.
Ninja Outreach, the outreach tool that has no alternative literally. Hence, millions of expert bloggers and influencers rely on this smart tool for their outreach marketing efforts. It includes link building, guest posting, content promotion, content marketing, influencer marketing, branding and so on.
This outreach tool has incredible features to automate your outreach campaigns and make it hassle-free. You can export your email contact to more than hundred CRM platforms like Zoho, MailChimp, Zapier, HubSpot, etc.
Also, the tool helps to identify top influencers in your niche, their email contacts, and even business leads. It offers plenty of effective email outreach templates for different purposes. You can set and schedule your email campaigns to outreach bloggers and influencers to automate your link building campaigns.
Best Social Media Tools For Mac OS
As Google incorporated the Social media mentions in their powerful ranking algorithm, you can’t just ignore social media from your marketing arsenal. Social media mentions are now a part of SEO like any backlink building method.
Awario is a powerful social media and web monitoring tools tool which helps in a single place, you can manage your social profiles. Get instant mentions about your brand or niche over the web. The tool crawls around 13 billion web pages every day not to miss any mentions or conversations that happen.
Indeed, Awario works all the time seamlessly on my Mac. Not only Facebook or Twitter, but it also gathers mentions from Reddit, YouTube, forums, and so on. Monitor social mentions, interact with the target audience and influencers and build brand awareness.
The tool also helps you to research the market standards understanding the audience and marketing campaigns better. Perhaps, take your customer support service social. Find it easy to communicate with your clients or customers and build authentic relationships.
Awario is one of the Top SEO software for Mac which no one can ignore if want top search engine rankings through social influence.
This tool is different from Awario. Hootsuite allows only a limited number of social media profiles. Here the faking concept is not entertained. This makes it, in my opinion, as Top SEO software for Mac.
HootSuite is mainly used for scheduling your social media postings in advance. It is also for real people and real accounts.
I am using this best SEO tool for Mac to manage all my client social media accounts in one place. The basic plan offers 20 social media accounts.
Top Content Writing Apps For Mac Users
If you write content with a lot of grammatical errors, search engines can find it offence and rank your pages lower. To write precise content, without grammatical errors, use the below mentioned best content writing tools for Mac.
Most of these grammar checker tools available as browser add-ons and desktop software. Get free editions of the below software.
#1 Grammarly – Best Free English Proofreading Tool for Mac
Grammarly, the most trusted English proofreading and editing software by millions of writers. It has almost the entire set of features that any writing expertise needs. Not only for the expert writers, can even non-native English speakers improve their writing skills by using Grammarly. Above all, the tool is accessible for all as it comes for free (with limited features).
Further, if you would like to check whether your content is unique from others, then go for Grammarly Premium.
You will get access to its plagiarism checker feature that can compare your piece of text with billions on web pages on the web. As a result, it notifies about the percentage of copy and the URL destination where it detects the duplicate copy.
Along with that, using Grammarly premium version, you can enhance your vocabulary, fixing advanced grammatical mistakes and even more.
The great thing that I love Grammarly is its availability. Anywhere you write online; you will have Grammarly versions to assist you instantly. It includes Google Docs, MS Word, Browsers, social media networks, email platforms or anything. Likewise, it assists Mac users as well with its Google Indic keyboards for Apple, iOS and Android smartphones.
The fierce competitor that comes close to Grammarly is Ginger Software. In some cases, it goes beyond English writing. With its tools like Personal Trainer and Text Reader, it not only improves your writing skills. But also, enhances your potential to speak English fluently.
Text Reader tool reads the text you type with clear accent enabling you to understand the pronunciation of the word clearly.
When it comes to English content writing, like other tools, Grammarly checks for simple to complex spell, punctuation and grammatical mistakes.
Ginger’s free extension for Chrome browser can assist users irrespective to the OS – Windows or Mac. You can also download Ginger Page (from App Store) – the writing app with essential features for iOS.
The English content proofreading tool that has comes with great user experience and layout for better efficiency. The tool with Natural Language Processing technology and AI scans, and analyzes the text to detect any writing mistakes within the content.
WhiteSmoke is a tailor-made solution that can fit any writing needs. Whether you are a student, professional writers, English novice writers, or online marketers, WhiteSmoke can assist you to the core. The tool comes in different versions: premium desktop and web versions to work on popular browsers, the mobile app for iOS and Android smartphones.
Though WhiteSmoke does not provide you with any desktop apps for Mac OS but makes use of its online version to access the tool over the web. Unfortunately, you are not lucky enough to experience WhiteSmoke as it doesn’t have free editions. Try its free trial before buying the WhiteSmoke premium.
Best SEO Tools For Mac OS Users: Expert choices
As someone who is knee-deep into the Apple ecosystem, I personally know how important Best SEO tools for Mac OS users can be. And while the choices are fairly low, all of the SEO tools we’ve mentioned above are the best of the lot.
In any case, here is a complete, brief FAQ on some of the major queries ever asked regarding these tools & their answers.
1) How effective are these SEO tools?
As somebody who has had decades of experience with all the tools mentioned above, I can confidently vouch for the fact that, as a webmaster or a blogger, using these wonder tools can easily help take your biz to the next level.
They are fast, efficient, and affordable – they are all so good, In fact, I’d like to attribute most of my success to these tools themselves
Yup, they’re very effective – just trust me!
2) Many of the tools offer free variants – should I go for them?
Yes, you can, but please do note that the free variants often come only with limited perks & capabilities. In other words, if you want to really make use of all their powers, going for the premium is easily the best way to go.
Besides, the premium ones usually offer better care services, which can come in very handy when dealing with a volatile field like SEO.
3) okay, but are they cross-platform compatible?
Aside from a rare few, almost all of the Best SEO tools for Mac OS users mentioned above are fully compatible with every OS systems, including windows out there. Some offer complete clients, whereas others are web-supported.
So yeah, even if you don’t use Mac OS, you can enjoy most, if not all the tools reviewed above sans ever any restrictions.
4) Do they require a lot of system resources?
No. with most of them being lightweight apps, we don’t reckon you’ll have any bother running them, even on older hardware.
5) Where can I download them?
To make it easier for you, we have provided download links below each of the tools we have reviewed above – just tap them.
Conclusion: Best Free SEO Software For Mac Os X
I have here mentioned all the best SEO tools for Mac, that I have been using it for years. Such of Top SEO software for Mac is powerful in rank tracking, building backlinks, checking competitions and outrank them. They are also enhancing your brand social media mentions.
In short, without SEO, your content sits in the dust among billions of web pages. Out of the millions of the competition out there, if you don’t use the SEO tools, you will be left out in the crowd.
SEO PowerSuite is the best SEO tool for mac. I use it for over a dozen of my clients’ hundreds of websites which I brought to the top of the first page for the targeted keywords.