Best SEO Tools For Mac OS Users: Expert’s Choices

I do run a small company where I daily work on SEO. Indeed, that’s the main source of bread and butter for my company. Long research and extensive usage made me experience some top SEO software for Mac and here I come to you with my collection of Best SEO tools for Mac OS.

It is often I feel that I am somehow unique when I use a Mac. At the same time, I feel I left out with no help when I try to use some tools on my Mac as every blog assumes that all the world using only Windows!!

Top Best SEO Tools for Mac OS X

That’s how a few months back I felt while I tried to use a few SEO tools on my Mac and felt disappointed because there were very few blogs guiding on the same. Indeed, I am listing both free and premium SEO software for Mac users. So, if you are looking for the recommended set of best SEO tools for Mac OS, then here you go.

Free SEO Tools Mac OS X: How to Find a Right choice?

First things first, all the SEO tools must be compatible with Mac OS. Since there are more web-based SEO tools are out there, Mac OS compatible tools are less noticed. If you are likely to work offline installing a desktop tool, then you will have to search for tools like SEO PowerSuite. Otherwise, any free SEO tool works with Mac via popular browsers. Indeed, there are different usages of SEO tools. We will go to one-by-one.

Site Auditing – A Site Auditing tool helps you to track conversion rates, better search engine visibility, user experience in your website and helps you to improve your content for low bounce rate, higher time-on-site & page views per user.

SEO reporting – A SEO reporting tool helps you to track all the keyword ranking results in periodicals like daily and weekly. The ultimate use of the SEO reporting tool is to report your client the results you got with the hard work you put in the form of on-page and off-page SEO efforts.

Rank tracking – A good Rank Tracking tool not only helps you to track your own website rankings on the search engine but also your competition’s rankings too.

Link Building – Major part of the OFF-page SEO work depends on our link building efforts for the keywords we want to rank for.

Social Media – A good social media tool must report your presence on all the social media and how you can expand the exposure to more social media.

Other tools – There are some other tools like content writing tools, grammar check and proofreading software which make sure you write quality and error-free content and you not to miss the fructification of your SEO efforts at any cost.


Top SEO Software for Mac Users

I review the best SEO tools one-by-one with its pros and cons. Based on the pros and cons, you can choose your preferred best SEO tool for your Mac.

#1 Best SEO Tools for Mac: SEO PowerSuite (Free & Paid Versions)

SEO PowerSuite has all the following features: Keyword Ranking – Using “Rank Tracker” of SEO PowerSuite, I can track 329 search engines, not just Google.

If I track manually keywords one by one in each search engines (Google, Bing, Yahoo etc.), it is going to waste my precious time. Otherwise, just enter the page URLs and hit the button. My report is ready.

Competition Analysis: I can track up to 10 competitors’ keyword rankings. There are no limits on keywords means you can track the unlimited number of keywords.

I use Rank Tracker mac tool to find out what keywords my competitor website ranks most, and I often do reverse engineering to improve my website page rankings.

Backlink Report – Link Assistant tool of SEO PowerSuite helps me to produce backlink reports for both my own websites and to see my competitors’ rankings.

Site Auditing – Running a Site Audit tool produces reports for Conversion tracking and Content Optimization.

White Label Reports – I customize the reports as per my need. When I work on my clients’ site, I can create reports with white-label, means I can add your own SEO company logo on all pages of client reports.

Pros

  • SEO PowerSuite is an all-in-one tool which creates all the necessary SEO efforts we need to work on
  • 50+ backlink factors and competitor analysis of up to 10 sites
  • Unlimited keywords – There are no limits on the keywords you can track and rank
  • White-label SEO reports – This feature allows you to produce the SEO reports with yours or clients’ logos. This adds more credibility to your reports
  • SEO PowerSuite works on Mac OS flawlessly

Cons

  • Free plan doesn’t allow saving reports
  • Paid plans are costly if you buy the full SEO PowerSuite. Go to below modules for separate purchase, if your needs are very particular

#2 Best Keyword Tools for Mac OS: Rank Tracker

Rank Tracker tool from SEO PowerSuite can be used on my Mac machine to track my own website rankings & our competitor rankings. Rank tracker available as free and paid versions.

Features of Rank Tracker

Rank tracker analyses 400+ search engines. Now I don’t miss any search where a chance to rank to TOP.

I can configure this Mac keyword tool to track the top 50 results or all 1000 results. It is my entire wish! I can set it the number. I prefer to set it 100 all the time as I don’t care anything beyond the 10th page.

Geo-Specific reports – If I type and search on Google, I find my site on Page 1, but my client doesn’t see it in the same place, it goes little more down. It happens because we both search from different locations. I can’t report just what I see; I should report what my client needs, right? That’s where the Rank Tracker’s Geo-specific ranking reports come handy.

Pros

  • Rank Tracker tool from SEO PowerSuite works perfectly on my Mac
  • Track top 50 or top 100 or even top 1000
  • Keyword tracking can be done through any of the 20 top used keyword tools like AdWords, Google Analytics, Yahoo search assist etc
  • White-label reports are available in Rank Tracker

Cons

  • The interface of the Rank Tracker tool is still in the old school, needs GUI improvements
  • I bought SEO PowerSuite for a little high price as a bundle which includes website auditor, link assistant, Rank Tracker and SEO Spyglass. You can buy just the Rank Tracker tool alone for a little lower price

#3 Best  Site Auditing Tool for Mac OS: Website Auditor

Website Auditor is what we see in other competitor tools as “Site Auditing”.

This serves the reports of Conversions and Content Optimization.

“Website auditor” tool of SEO PowerSuite does this auditing job pretty easy and clear. A major important SEO tool is this, Site auditing.

As I am working on websites on behalf of my clients, my clients often care about making money than any SEO efforts like backlinking or keyword ranking. Making money is all about conversion rates which is what a Site auditing report focuses.

Website Auditor is the tool that better helps you to understand the site’s structure. The tool runs through your all pages and organizes it in a tree-structure. So, checking each page against the on-page factors will be ease-to-do. If you want to fix on-page optimization factors, do it within the tool itself.

Also, you can find and fix the broken links, if any. The visualization helps you to have hassle-free control over the internal links.

The tool itself creates and manages XML sitemaps. Also, you can create and edit robots.txt file within the tool.

Further, you can monitor the social engagements and traffic statistics of your pages using the Website Auditor tool. Then, you can have custom reports as what we have seen in Rank Tracker.

Content Optimization – This report checks for ideal keyword optimization where the tool analyses Top 10 competitor pages which rank for our target keyword and based on that, the content optimization report suggest us to use proper keywords for the required number of times.

Pros

  • I can ROI for my SEO efforts. ROI is the most important report for our clients
  • I can check duplicate content issues
  • Broken links, HTML code errors, website crawl errors
  • I can track page indexation issues

Cons

  • If you buy Website auditor tool alone, you can’t get much help. You should go for full SEO PowerSuite
  • Only the Top 10 competitor pages can be analyzed, not more than that

#4 Best Link Building Software for Mac Users: Link Assistant

Next tool I needed was a backlink tracker for my mac. I found the “Link Assistant” fit for the purpose. Link Assistant works on my mac without any issues.

Using the “Link Assistant” module of SEO PowerSuite, We can see 50+ backlink factors which include internal factors like domain age, domain IP and external factors include Alexa rank, Dmoz listing.

The strategic link building tool for any domains – whether it is a new-born or an authoritative site. Any link building technique from social bookmarking to guest posting opportunities, the tool can get you the link opportunities.

Moreover, Link Assistant tool fetches the email addresses of the prospects for outreaching. You can send, receive, and manage outreach emails within the tool. To do your job easy, it also has more email templates for various outreaching purposes.

Then, the tool helps you to verify your existing backlinks. Know whether it is still alive, follow or dofollow, SEO impact, and notably, those are safe.

Like other SEO PowerSuite tools, you can have custom reports to share it with clients when SEO progresses.

Also, you can check competitors’ backlink reports which you can use to reverse engineer and hike your rankings to beat competitors’ rankings.

Pros

  • Link Assistant tool works perfectly on my MacBook
  • Quality of links checked by 50+ factors
  • Competitor backlinks can be analyzed

Cons

  • Link Assistant module can be purchased separately. Full SEO PowerSuite may seem costly

#5 Best Backlink Analysis Tool for Mac Users – SEO SpyGlass

SEO Spy-Glass does all the works of Link Assistant tool plus advanced analysis on the competition. I can track in-depth analysis of competitor sites. The name spyglass says it all. I am using the tool for spying my competition.

If I run SEO spyglass, it shows for which keywords my competitor ranks, for which anchor text my competitor builds backlinks most, whether my competitor gets authority from social media websites.

I can track whether my competitors get links from Dmoz listing, Yahoo directory and other web directory listings.

I can see whether my competitors buy links in bulk and also I can track whether they build links through guest posting.

Pros

  • SEO spyglass works perfectly on my all Mac devices
  • The best tool for tracking my competition and follow the same SEO strategies my competition uses to rank my sites fast
  • Not just normal backlinks, I can see whether my client buys backlinks

Cons

  • Free, professional version(paid) don’t allow saving reports
  • Enterprise version needed even to store reports to my computer

Best Social Media Tools For Mac OS

As Google incorporated the Social media mentions in their powerful ranking algorithm, you can’t just ignore social media from your marketing arsenal. Social media mentions are now a part of SEO like any backlink building method.

#1 Awario

Awario is a powerful social media and web monitoring tools tool which helps in a single place, you can manage your social profiles.  Get instant mentions about your brand or niche over the web. The tool crawls around 13 billion web pages every day not to miss any mentions or conversations that happen.

Indeed, Awario works all the time seamlessly on my Mac. Not only Facebook or Twitter, but it also gathers mentions from Reddit, YouTube, forums, and so on. Monitor social mentions, interact with the target audience and influencers and build brand awareness.

The tool also helps you to research the market standards understanding the audience and marketing campaigns better. Perhaps, take your customer support service social. Find it easy to communicate with your clients or customers and build authentic relationships.

Awario is one of the Top SEO software for Mac which no one can ignore if want top search engine rankings through social influence.

Pros

  • Tracks mention for the keyword in any language
  • Allows you to interact & serve customers social
  • Single dashboard to accumulate mentions, interactions, etc
  • Boolean search to get the most appropriate social mentions
  • Tool itself sort and prioritize the impactful discussions first
  • Handy folders if handling multiple client’s social accounts
  • Data-rich white label reports
  • Available for Windows, Linux, iOS, Mac

Cons

  • Limitations on no. of alerts, mentions, projects, and other features in different plans

#2 HootSuite

This tool is different from Awario. Hootsuite allows only a limited number of social media profiles. Here the faking concept is not entertained. This makes it, in my opinion, as Top SEO software for Mac.

HootSuite is mainly used for scheduling your social media postings in advance. It is also for real people and real accounts.

I am using this best SEO tool for Mac to manage all my client social media accounts in one place. The basic plan offers 20 social media accounts.

Pros

  • Social media analytics is very powerful. You can track the clicks, visits all in a single dashboard
  • Social media schedule is the very useful feature
  • HootSuite allows you to set up auto-posting content based on tags

Cons

  • Very Limited number of profiles allowed in each plan. This makes the tool for pros, not every user who doesn’t have that much brand awareness in social media

Top Content Writing Apps for Mac Users

If you write content with a lot of grammatical errors, search engines can find it offence and rank your pages lower. To write precise content, without grammatical errors, use the below mentioned best content writing tools for Mac.

Most of these grammar checker tools available as browser add-ons and desktop software. Get free editions of the below software.

#1 Grammarly – Best Free English Proofreading Tool for Mac

Grammarly, the most trusted English proofreading and editing software by millions of writers. It has almost the entire set of features that any writing expertise needs. Not only for the expert writers, can even non-native English speakers improve their writing skills by using Grammarly. Above all, the tool is accessible for all as it comes for free (with limited features).

Further, if you would like to check whether your content is unique from others, then go for Grammarly Premium.

You will get access to its plagiarism checker feature that can compare your piece of text with billions on web pages on the web. As a result, it notifies about the percentage of copy and the URL destination where it detects the duplicate copy.

Along with that, using Grammarly premium version, you can enhance your vocabulary, fixing advanced grammatical mistakes and even more.

The great thing that I love Grammarly is its availability. Anywhere you write online; you will have Grammarly versions to assist you instantly. It includes Google Docs, MS Word, Browsers, social media networks, email platforms or anything. Likewise, it assists Mac users as well with its Google Indic keyboards for Apple, iOS and Android smartphones.

Pros

  • You can either copy-paste, upload documents, or write instantly on the Grammarly editor to edit and proofread your piece of content.
  • Grammarly results are fast, reliable and more accurate. You can also check its detailed explanation on each error and suggestions to fix it.
  • It can even spot complex spell, punctuation and grammatical mistakes that it competitors fail to detect

Cons

  • You cannot access it offline. Internet connectivity is a must
  • On a very few sites like Quora, you cannot get Grammarly assistance

#2 Ginger Software

The fierce competitor that comes close to Grammarly is Ginger Software. In some cases, it goes beyond English writing. With its tools like Personal Trainer and Text Reader, it not only improves your writing skills. But also, enhances your potential to speak English fluently.

Text Reader tool reads the text you type with clear accent enabling you to understand the pronunciation of the word clearly.

When it comes to English content writing, like other tools, Grammarly checks for simple to complex spell, punctuation and grammatical mistakes.

Ginger’s free extension for Chrome browser can assist users irrespective to the OS – Windows or Mac. You can also download Ginger Page (from App Store) – the writing app with essential features for iOS.

Pros

  • Assists you to improve your English writing as well as speaking skills, no matter how expertise you are
  • Offers more online learning platforms like the writing center, grammar rules, spelling book, synonyms phrase of the day, etc. to excel in the English language
  • Upgrade your writing style to the next level with Sentence Rephraser as it suggests ideas to express your ideas in a better way

Cons

  • Though you can proofread and make your content perfect in other aspects, you cannot check content duplication or plagiarism
  • Ginger’s dictionary is not that extensive as it does not detect much usage of passive voices that makes the sentence more complex

#3 WhiteSmoke

The English content proofreading tool that has comes with great user experience and layout for better efficiency. The tool with Natural Language Processing technology and AI scans, and analyzes the text to detect any writing mistakes within the content.

WhiteSmoke is a tailor-made solution that can fit any writing needs. Whether you are a student, professional writers, English novice writers, or online marketers, WhiteSmoke can assist you to the core. The tool comes in different versions: premium desktop and web versions to work on popular browsers, the mobile app for iOS and Android smartphones.

Though WhiteSmoke does not provide you with any desktop apps for Mac OS but makes use of its online version to access the tool over the web. Unfortunately, you are not lucky enough to experience WhiteSmoke as it doesn’t have free editions. Try its free trial before buying the WhiteSmoke premium.

Pros

  • Comprehensive tool to proofread your text to make it free from spelling, punctuation and grammatical mistakes
  • Performs error detection and correction based on the combination of rules-based and statistical algorithms
  • Style checker enables you to bring up your content writing skills like a Pro or native English speaker

Cons

  • Beyond spell, punctuation, style and grammar check, you cannot expect much more
  • No free editions or extensions to get hands-on with the tool
  • Not much flexible to upload a document to the editor space for proofreading

Best SEO Web Tools for Mac

Apart from the above mentioned best SEO tools for Mac, there are other web apps also there to reduce our SEO efforts. Let’s call those tools as the best online SEO tools for Mac. From your Mac, you can just open your browser and use any of the below SEO programs for Mac.

#1. SEMRush

SEMrush is the favorite SEO and marketing tool without which most of the bloggers won’t love blogging. The tool has a variety of modules to take care of your SEO, paid marketing, market research, content promotions, and social media. Hence, it is something beyond SEO. And, digital marketing professionals call it as all-in-one marketing toolkit.

SEMrush SEO toolkit helps you in areas like technical website audit, rank tracking, competitive intelligence, link analysis, competitor spying, and evens more. Indeed, the analysis and results will be authentic so that any business can strategize its online promotions.

SEMrush has over three million happy users for one of the reasons being it has 800 million keywords in its database. Are you familiar with these brands? Isn’t it? eBay, SEOBook, Overstock and a plethora of leading businesses are its clients.

Pros

  • Comprehensive tool to research, analyze, strategize the marketing efforts studying the competitors and industry standards and trendiness
  • Simple-to-use tool with abundant features built-in even to assist beginners in surviving online with strategic marketing suggestions
  • SEMrush brings every aspect of marketing in a single place from organic ranking to paid traffic to social media
    The tool is smarter enough even to assist you on SEO-friendly content writing and its promotions

Cons

  • You will have to go for its most expensive plans if opting for white label reports
  • Regular renewal may be hitting your head at times

#2. LongTailPro

The leading but also powerful keyword research tool to fetch the most potential long tail keywords to target. LongTailPro gets you more keyword metrics to analyze and stick to the profitable target keywords.

There is no hard rule that you must target a long tail keyword with average search volume and low keyword difficulty. But, if you do so, then you are the master influencing the Google top rankings towards the particular keyword.

Most of the niche bloggers and digital marketers prefer to use other keyword tools like Google keyword planner, keyword.io, UberSuggest or anything. Still, finally, they love to check the keyword capability and ranking potential in LTP before deciding upon.

Pros

  • You can get plenty of keyword ideas since it generates around 800 keywords for a single seed keyword you feed
  • Enables you to study the market, focus on profitable niches and create campaigns to boost your organic traffic towards the potential keywords
  • Also, you can track keyword rankings of any URL’s whether it is yours or competitors

Cons

  • Since it is just a keyword research tool, you can expect more SEO functionalities like link analysis, etc.

#3. Ahrefs

Experts would say that Ahrefs is one among their best SEO tools for strategic online marketing. Even I wonder how simple the tool interface is with more filtering options.

It would be more apt to refer to it as a powerful competitor analysis tool than a plain SEO tool. And the Ahrefs team never accepts that it touches the peak. It often comes with new tools and features.

It’s the compilation of modules like a content explorer, site explorer, and keyword explorer to perform entire SEO tasks.

The domain rating and other metrics by Ahrefs are more reliables representing any domain’s authority and potential to rank in the search engines. Also, those metrics can help you to determine the strength and quality of your link profile.

The great thing that comes in mind while talking about Ahrefs is its link database. The freshest backlinks index in the arsenal with trillions of links and root domains. And it keeps crawling billions of pages every day to offer the most updated analysis results to its users.

Pros

  • Proficient SEO tools and resources to grow your traffic outranking even the tough competitions in your niche
  • Neat GUI, simple dashboard, more filtering options to get strategic reporting and easy export options
  • Uncovers from rank tracking to competitor analysis to backlink audit to site analysis to reporting as a full suite SEO tool

Cons

  • Being a comprehensive SEO tool, it is quite an expensive choice for new bloggers or online marketers
  • No free version or free trial to run through the tool. Access Ahrefs 7-days free trial for the price of $7

#4. WebCEO

Since 2000, WebCEO is in the SEO market. The numbers will be quite inspiring. Like it offers 15+ marketing tools, more than a million businesses trust WebCEO, 24+ languages translated and so on. The tool is excelling enough to get you 70+ in-depth reports uncovering all your SEO and marketing needs.

You can embed lead generation widgets on your website through which you can offer free SEO reports to your clients for the price of their email addresses. Further, you can easily convert those interested leads to your prospects.

Likewise, WebCEO is more keen about boosting an online business presence and hence conversions-centric. As it also offers white-label reports, you can have even hundreds of clients and offer SEO services to earn something big.

Pros

  • Get access to 15+ Pro marketing tools along with DIY SEO Checklist, multi0lingual SEO reports, third-party SEO data and even more
  • At no additional cost, you can assign SEO tasks to your team associates and spread it evenly among them from the tool itself
  • Create white label reports to impress your clients and showcase the works done by the tool on behalf of you

Cons

  • No freemium or free tools are available though
  • Sometimes, the ranking results on other search engines would be inappropriate
  • Needs some formatting and tweaking before while generating white label reports for client to make it appealing

#5. NinjaOutreach

Ninja Outreach, the outreach tool that has no alternative literally. Hence, millions of expert bloggers and influencers rely on this smart tool for their outreach marketing efforts. It includes link building, guest posting, content promotion, content marketing, influencer marketing, branding and so on.

This outreach tool has incredible features to automate your outreach campaigns and make it hassle-free. You can export your email contact to more than hundred CRM platforms like Zoho, MailChimp, Zapier, HubSpot, etc.

Also, the tool helps to identify top influencers in your niche, their email contacts, and even business leads. It offers plenty of effective email outreach templates for different purposes. You can set and schedule your email campaigns to outreach bloggers and influencers to automate your link building campaigns.

Pros

  • Helps to find also top Instagram and twitter influencers in your niche to take your business products and services to reach a wider audience
  • Build credibility among your target audience promoting your brand offerings through influencers
  • Flexible to use influencer outreach tool with more features to make your outreaching efforts more effective

Cons

  • No free version available to help beginners to try and benefit out of it

Recommended Best SEO Software for Mac

SEO PowerSuite is what I recommend out of the above best SEO tools for mac. SEO PowerSuite comes with both free and paid versions. Indeed, the free version has almost all the basic features we need to get started.

After using the free version for a month or beyond, you can upgrade to the Paid version. The paid version comes in two editions. Professional edition is for individuals who run few websites and enterprise edition is for SEO, web design, marketing firms.

I recommend that SEO PowerSuite is one of the best SEO tools for Mac available today in SEO field. What further? Go and get it with confidence.


Conclusion: Best Free SEO Software Mac Os X

I have here mentioned all the best SEO tools for Mac, that I have been using it for years. Such of Top SEO software for Mac is powerful in rank tracking, building backlinks, checking competitions and outrank them. They are also enhancing your brand social media mentions.

In short, without SEO, your content sits in the dust among billions of web pages. Out of the millions of the competition out there, if you don’t use the SEO tools, you will be left out in the crowd.

SEO PowerSuite is the best SEO tool for mac. I use it for over a dozen of my clients’ hundreds of websites which I brought to the top of the first page for the targeted keywords.

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