Websites form the core influencing your digital marketing success. Designing a business website with great user experience claims in-depth research on the target audience’s needs and intent. User experience is the key aspect that covers from SEO to customer service. Hence, this post about delivering a great user experience to the website visitors.
In this digital world, your website is the centric point that is more powerful than any other tool. Concerning the change in the ever-changing web designing trends, you will have to update your website. Else, you might feel like it seems old and outdated. Ideally, you will have to renovate or redesign your website often. But, how possible it is in real-time?
Hence, I am writing this post on delivering a top-notch user experience to your website readers almost all the time.
These are simple but typical ways to improve website UX matching the web designing trends as well.
Important Aspects that Help You to Improve Website User Experience
- Important Aspects that Help You to Improve Website User Experience
- What is User Experience?
- Why bother about Website User Experience?
- Different Ways Examining User Engagement on your Pages
- Delivering Great User Experience to your website Audience
- #1 Use Images & Videos wisely
- #2 Organize your content with relevancy
- #3 Use attractive Call-to-action
- #4 Split elements in the pages
- #5 Have appealing headlines
- #6 Use simple design and white spaces
- #7 Hyperlink differentiation
- #8 Make it more interactive
- #9 Ensure mobile-friendliness
- #10 Optimize page speed
- Final Take Away: Delivering Great User Experience
You cannot physically check every visitor’s activities to understand their interests. It’s like how often they spent on reading your blog articles. Have they visited your sales page or not? Are they following your social pages?
Nowadays, tools are available to track their behavior while visiting any site, analyze and report. Where do they click usually? When are they scrolling or stopped? From which source, they landed on your website? And, even more, analytic reports like this available. Indeed, these are the significant aspects to examine your visitor’s intent, behavior, needs and on what they are curious about. Based on which, you will have to plan, strategize improving your website user experience.
From analytics, check various metrics like engagement, page views, bounce rate, average time spent on site, return visits, conversions and so on. With which, you can strategically concentrate on improving your user experience.
Make sure you are having extremely powerful hosting service and installing fast loading, lightweight themes to your website. Without those, whatever efforts you put in, it makes nothing.
What is User Experience?
When a user visits or interacts with a website, the set of behaviors that appears refers to the user experience. It can either be the header video or contact form, or opt-in email form or even website designs and layouts.
User experience is the impressions that you lay to your visitors. Great and intuitive UX is nothing but creating more places enabling your visitors to interact with your brand. The simple and easy to navigate websites fall under top-notch user experience.
Why bother about Website User Experience?
How interactive your website is, higher the website traffic and user engagement will be. Obviously, that results in good conversion rates.
When a prospect visits your website for the first time and fall in love with your website design, then he/she might try to follow you on social media. It’s easy to nurture the potential prospect to a lead and then, leads into customers. With a better UX, you are narrowing down your sales funnel amazingly.
If you don’t care about your business website user experience, then your warm and hot prospects will be turning cold. Losing interest in your brand and knock your competitor’s doors.
The ultimate goal of any business is to offer what its target audience wants, the solution to their problems — delivering value to its user through a professionally designed website that is appealing.
Let’s roll out the different ways of delivering great user experience to any website visitors.
Different Ways Examining User Engagement on your Pages
There are multiple ways people can engage on your web pages. We often call it as user engagement. Let me here give you some examples of different ways your audiences engage when he/she visits your website. Indeed, improving your website’s user experience, the engagement will be higher.
# Content Reading
Let’s consider a visitor is landing on your website, reads your home page. Then, navigate through your other pages from sidebar links. That’s user engagement. It means that the user is more curious about learning more about your business or related information.
More and more the attention paid towards your content, higher the possibility to buy your products or services.
Hence, it becomes obvious to present engaging content to improve user experience.
# Comments/any interactions
A step ahead, a few users may be participating in polls, quizzes, and surveys. This kind of enhancements not only shows the user engagement but also makes the readers visit your website often.
# Social Shares
When a visitor likes any piece of content on your site, they don’t ignore to share it to their friends on social networks. You could notice most of the popular blogs uses hanging social share buttons, click to tweet options to enable easy sharing. This can introduce your blog or site to more but also new audiences.
# Watching Media
Offering the most relevant but also exciting image gallery or videos on your pages can engage users greatly. It’s a fact that media format appeals to any readers than plain text content.
Let’s get into more details on how to implement all these user engaging elements to your website that can improve user experience to your readers.
Delivering Great User Experience to your website Audience
Your website is the medium for your online marketing efforts. Offering the best user experience needs understanding the different needs and problems of your target audience. Here are the few ideas implementing which you can ensure great user experience to your website visitors.
#1 Use Images & Videos wisely
Expert web developers and designer say that using stock photography can impact the bonding between you and your website visitors. It can decrease the trust value as you become generic. Though stock photos, gif’s and videos are of high quality, also it is non-personalized. Hence, it fails to convey your brand information to your audience. It lags to create an impression.
Thus, using your unique photos or any media formats strategically can appeal to your readers can improve the user experience. Make sure your images and videos are more relevant to the content.
#2 Organize your content with relevancy
It is obvious to think about site architecture when we talk about user experience. You must organize your site pages and posts with content relevancy. Hence, you can streamline the site’s navigation enabling users to go through more articles related to a single topic. Hence, the time spent on your page will be higher. You can also display relevant articles in the sidebars triggering users to navigate through it.
#3 Use attractive Call-to-action
You might notice few webmasters put multiple CTA’s nearby, either next to each other or top of another CTA. Creating a CTA crowd together might lessen the clicks. You are confusing readers about what to do and which one to click on. I don’t insist you not to have multiple CTA’s on a page. Don’t make it form a cluster. And, use attractive CTA’s with power words.
#4 Split elements in the pages
Your website visitors will find it easy to look at your website, breaking up your elements as separate parts. Also, it will be simple for you to analyze which form or area of your website gains more attraction and engagement. Hence, website designs with layouts are gaining more popularity.
#5 Have appealing headlines
How important including your focus keyword in the headings? It is equivalently significant to have your headlines well-designed and targeting what your target audiences are looking for. Indeed, search engines also weigh headings. Headlines are the triggering power that can make your readers scan through your whole content. Hence, use Google Trends and social media platforms to analyze the trending topics in your niche, and present content about it with appealing headlines. Highlight key information in your passage, enabling users to stay for a while.
#6 Use simple design and white spaces
Having a simple layout and designs as well as more white spaces can improve the site’s user experience by 20%.
The white spaces around titles, content can make readers feel fresh and decent while running through. Having light or white background can highlight exactly what you want to convey to your visitors.
You will be placing some links in your content. If it is plain and user don’t identify it, what difference it makes? So, make your links to be more visible to your readers. You can add visual clues like contractive colors, underlines, to differentiate hyperlinks. So, users can find it easily and click through the links.
#8 Make it more interactive
Your web pages must ensure two-way communications. It’s not all over just by publishing content. You must speak to your audience. For which, include chat box, display lick spins, invite your visitors to take part in quiz, questionnaire, polls, and surveys. In multiple ways, you can benefit out of it. You are getting opportunities to interact with your users improving user engagement. Then, you could understand your target audience needs expectations and behavior to optimize your website further.
#9 Ensure mobile-friendliness
Not only for mobile devices, but it is also obvious to be responsive on any devices irrespective to the device type, screen size, and resolution. It’s your responsibility to serve any users to scroll through your pages hassle-free. You cannot expect your target audience must be using only desktop’s.
Indeed, search engines also penalize your site if not optimized for mobile-first indexing. However, technologies and sources are available to do whatever you desire.
#10 Optimize page speed
The themes and the hosting service plays a vital role in loading your pages faster. The most imperative aspect that has a greater impact on your website performance. Also, it will be overwhelming. With the growing competitions, if your site doesn’t serve them on time, they will bounce. It will be more frustrating and interrupting your website visitors if it takes time to load. Before uploading any images to your website, compress it with no loss in image quality. The image file size is one of the dominant factors that can slow down the loading speed.
Final Take Away: Delivering Great User Experience
I hope these ideas can help you to revamp your website to improve user experience to your visitors. Your website will be friendlier, responsive without even shelling more dollars. Transform your business attracting more target audiences for higher conversions. These tactics are simple to implement but also makes a big difference in engaging your readers.