With the user’s attention spans hitting rock bottom, it’s been estimated that 1 out of 4 users will abandon a web page that takes more than 4 seconds to load. Yup, a slower site means fewer visitors, a la lesser conversions. So, today see, how the fast loading websites improve conversion rates?
Put simply: nobody likes a slow website, period!
With Google themselves taking speed as a ranking factor, it’s common knowledge that getting your websites to load up quickly better is a true “must” for your websites inbound marketing/revenue success.
So, in today’s article, let us dig deep into how page load speeds affect your site’s conversion/performance rates. And also how being faster by even a single second can help make all the difference in the world.
Well then, what are we waiting for?
Let’s jump in;
How Fast Loading Websites Improve Conversion Rates?
Why slow websites suck? – an analytical standpoint.
People hate waiting –we know this. But hey, do you know how much? Well, the guys at Financial Times wanted to find out. And to that end, they devised a case study, adding a 5-second delay to their own website
Here’s what they found
The first-second delay alone resulted in a massive 4.9% drop in the overall number of articles a visitor usually tends to read.
The three-second delay further resulted in a 7.9% drop, and with each extra second added, it only got worse than before.
Some regulars even just stopped visiting.
And guess what? This fall in conversion was even worse with e-commercial sites, with most reporting a huge 7% drop with every passing second.
So you see, speed matters. And if your websites aren’t faster, it’s time to do the needful and get your loading times in order. Otherwise, get ready to lose a good, huge chunk of your hard-earned conversions. Hence, conversion-focused tools like Thrive Themes and its products gaining more popularity in building marketing campaigns.
And yes, it’s really as bad as it sounds.
5 Ways Speeds Affect Website’s Conversion
#1 The SEO Factor
Again, the better the loading speeds, the more conversion you’re going to attract. But hey, did you know that a speedy site can also help you rank better? Yes, that’s right! With Google July update on 2018, they had made speed a ranking factor.
“Faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed – that’s why we’ve decided to make site speed ranking factor.
However, building a speedy website is no matter with the availability of abundant fast loading WordPress themes.
In other words, the speedier your site, the better it’ll rank. The better it ranks, the nicer the conversions, the higher the con….ah, you get the gist, right?
Bottom line; want good SEO? Boost your site’s speed – it’s that simple.
#2 The Reputation Factor
The last time I talked with the guys at the customer research lab, they had this to say about conversions;
“66% of customers said website performance often influences their impression of branding, and 33 % of customers harbored a negative impression of a company with a slower, buggy, poor performing website.”
In other words, if you want to have a top conversion rating, it must have a good reputation. And for that, speed is exactly what you need.
#3 The Mobile Factor
Haven’t you heard? Desktops & laptops are so passed now. With smartphones generating well over 75 percent of all the web traffic, it doesn’t take a genius to know that L-speeds can easily make-or-break your site’s user experience.
In fact, it’s been estimated that by just improving a mobile site’s loading speeds from 8 seconds to 2 seconds, the overall rate of conversion can be increased anywhere from 62 to a massive 74 percent or more!
So yeah, see what I’m getting at? If you didn’t does it already, get your sites m-ready, speedier, and just enjoy the great conversion rates.
#4 The UI Factor
Take any 5 of the best sites with great conversion rates, and you’ll find a top common thread connecting all of them: a Simple User Interface, of course. The litmus test for great user experience, a great UI, builds great engagements.
And of course, we all know where that leads to the right? Better, greater, more consistent conversion rates, of course.
Besides just the revenue, having a good looking site also leads to better, longer engagement sessions. And hey, don’t even get me started on how great it’s for a brand image, helping to build a reputation along.
The bottom line? Make your websites look nicer and simpler – both your user’s eyes and your conversion rates will thank you.
Yes, a lot!
#5 The Seconds/Milliseconds Factor
Hey, did you know that Mozilla saw 60 more downloads every year by making their web pages just 2.2 seconds faster? Or that Amazon could’ve to earn 1.6 billion more revenue had their site been an additional 1-second faster?
So you see, even a single second can make a massive difference with your website’s conversion ratings – yup, on a huge scale, no less. And Heck, this even holds true just for a millisecond worth of difference as well.
Don’t believe us? Well, Google themselves had recently admitted that they lose 20% of their traffic for every 100 milliseconds it takes for a web page to load. Both Bing and yahoo have often reported the same.
So yeah, the answer is simple. It doesn’t matter; whether you’re just a local site or online conglomerate – by improving your site’s speeds, even by a tiny level, you can enjoy the best of what the web has to offer.
Fast Loading Websites Improve Conversion Rates – The Final Say So
Loading speeds matter!
Wrapping up, it’s easy to see that improving page loading speeds is one of the easiest, most tangible ways to enhance your website’s conversions. Fortunately, loading speeds are not exactly some “mythical beasts” that’s hard to slain.
Instead, it’s a real factor that can be tackled easily with a few top procedures and tricks.
So what should you do? Well, just head up to your web pages. Make some minor tweaks to the coding, configurations, and some other optimizations. In fact, it doesn’t really take much effort to try & enhance your site’s speed.
Yes, all you need is a bit of time and effort.
The faster you make your site, the more likely your precious visitors are to stick around & be converted. Sure, the extra few visitors may not seem like much at first. But over time, it can make a huge difference, especially the fast loading websites improve conversion rates greatly.