Here’s a quick (and sad) scenario for you to chew on. Impacts of poor content on your search engine optimization and hence search engine rankings.
After a long, long time and a lot of calls later, a prospective client has just been referred to you by a friend, colleague, or even by another client.
And before he is going to contact you, this new “person/future” client just decides to do something that pretty much everyone else does – he took a short trip to your site to learn more about who you are, what you do and how good you are.
But, then, silence, they don’t call, they don’t message, they don’t even want to have a meeting with you – Just annoyingly silent.
So, what happened?
Easy – Your website’s Bad Content Might Have Scared Them Away!
Instead of giving them the much-needed confidence that you actually know what you are doing and you can actually help them, your sites haphazard contents just did the opposite. It created doubt, uneasiness and a general feeling of uncertainty about you and your company – to the point they went and click back on their browser’s tab and decide to look elsewhere (probably to your “lesser-talented but has a better website” set of competitors)
In a saturated market like this, getting new clients itself can be a real hassle. Don’t make it harder by having a “less-than-amazing” website filled with crappy contents that can literally repel and rebuke your prospective clients.
Content Is King – And Your Website Should Be Its Kingdom
Content is often the king because it is what that’s going to be held responsible for informing you, the user about the things that you want to know about (like a products details, pros, and cons, pricing, etc.). So if the message is muddled and your lackluster content is going to fail in leading prospective clients like you through the typical conversion barrier, you can never ever hope to expect your website to rule over those of your competitors – it’s the sad truth!
Fortunately, though, I am here to help! Below I have a prepared a few neat little ways through which you can raise the bar of your website’s content quality and levels. Recommended by the experts, these handy little tips can not only help improve your content quality but can also enhance its reach, performance, impact and even the overall wellness of your sites.
Well then, let’s get started!
- Easy – Your website’s Bad Content Might Have Scared Them Away!
- Content Is King – And Your Website Should Be Its Kingdom
- The Top 6 Tricks & Tips To Boost Websites Content Quality
- #1 Try To Understand Your Readers
- #2 Focus On Your Topics
- #3 Remove Any Jargon Or Gobbledygook
- #4 Use The Power Of Media & Visuals
- #5 Format It As Much As You Can
- #6 Use A Good Proofreader
The Top 6 Tricks & Tips To Boost Websites Content Quality
#1 Try To Understand Your Readers
Before we get into all the nitty-gritty, let me ask you this. What makes content truly spectacular? Is it the way it has been written, the way it’s been formatted or is it going to depend on the way it’s going to be delivered? On a broader notion (and a clever one at that!), great content is what that’s going to have the capability to change people’s lives, helps them solve their problems or make a difference to their lives in some other meaningful ways – or at least that’s the general consensus is.
That being said, in order to realize such amazing results, you first need to find out to whom you are exactly writing for. with content types spanning across a multitude of different topics, needs, wants and preferences, it doesn’t really would take a genius to understand that the more in-depth you know about your audiences, the better (and the easier) its going to be for you to create something that’s going to be a truly useful boon for them – the readers, I mean.
#2 Focus On Your Topics
Sure, aside from just getting to know what your customer’s content needs are and what he wants from your site, you also need to invest enough time and effort to dig into the topic that you are trying to write. In layman’s terms, this means that you need to research the crap out of everything that you’re going to be writing on.
Begin at the center point and work your way outwards to lesser-known (but important!) parts as well. Try to dig up as much info as you can, learn as many facts as possible, write only about the things that are going to matter to the masses – thus making your content infinitely more useful and better valuable to the people who are going to be reading it.
In addition to all that always make it a point to fact checks everything that you are going to be putting out there. Try to avoid publishing things that you can’t prove, and if anything, putting out reliable and trustworthy information will always going to be far better than just making sensational but baseless claims and risking a crappy lawsuit – true story!
#3 Remove Any Jargon Or Gobbledygook
A high quality, proper content should be easy to understand and comprehend. However, jargon and gobbledygook, on the other hand, will certainly not going to be. Always, and I mean always, make sure to filter your content out of any jargons before putting it out there to ensure that any of your readers can easily understand what that you are trying to say and put forth.
Do remember that some of your readers going to be more advanced than others. Therefore, always make it a point to adjust the language and delivery of your content. Hence, you can appropriately target the niche of your readers that you are writing for.
On the flip side, if you aren’t really sure about whether your content is going to hit the mark or not, take a moment to reach out to someone in your targeted audience to do a quick readout of your content – allowing you to identify and eliminate any unnecessary jargons or gobbledygooks before putting it out there.
#4 Use The Power Of Media & Visuals
Do you know what’s better than just using data and examples to convey and establish your points? Using them in a visual format – and no, I am not kidding here!
We humans, as a species, is specially wired to understand visual cues much faster and better than spoken or written contents (some experts even say it’s over 60000 times quicker!). As a result of these curious phenomena, many things that may need pages and pages to explain in written form could be understood from an image in the blink of an eye – and opening up a ton of possibilities along in its wake.
Therefore, always make it a point to include a ton of images, photos, videos, infographics, diagrams and other similar visual cues into your content. As it can not only improve your reader’s ease of use but can also supplement greatly to attracting better SERP rankings – thanks to Google’s policy of better-favoring sites that are packed with media and audio cues.
#5 Format It As Much As You Can
Sure, the formatting might only just take a few minutes to do. However, but when done properly, it can literally make your content a million times better than ever before – and no, I am certainly not exaggerating here!
I mean, who really wants to trudge through a piece of content that’s filled with only pages after pages of empty words and nothing else to break the flow? I know I wouldn’t! It doesn’t really matter how good the actual “content” of your content is. It’s certainly not going to be making any difference when it’s going to look like a jumbled mess.
Therefore, try to freshen up your content by adding some bullet points, some numbers, some bold headlines, and some more images or videos to make it look it more “palatable” to the eyes and mind. Not only doing this can make your content better and higher in quality, but can also make it more engaging and better shareable – thus extending its reach into the world farther, deeper and better than ever before.
#6 Use A Good Proofreader
Like I said before, don’t even take the remotest chance to publish anything into your site without taking it through a good edit and proof routine. And if you don’t really know the difference between edit and proofing, then now will probably be the best time to learn it – as it can make all the differences in the world when you are trying boost up your content quality.
Available especially for this particular purpose, a proper proofreader or an editor can easily look through your content and can help you weed out and eliminate a ton of minor errors like spelling mistakes, grammatical blunders, misspelled commas and more – raising the bar of your content’s quality to a whole other level.
The content quality increases your credibility and value among the pro bloggers. And, this will open more opportunities to get connected with top bloggers if your content is of value. Even, the blog comments you drop, how original and error-free it is, higher the attention and ratio of approval will be. Consider writing a blog comment that has grammatical mistakes. The webmasters are likely to mark it spam even. Wherever you write online, make sure it is free from typical writing errors, whether it is outreach email or social media posts.
Conclusion On Impacts Of Poor Content
It doesn’t matter that you have one of the best looking, feature-packed, intuitive and fastest websites out there. All it takes is a tiny bit of bad, poorly conceived content to burn down everything you have built thus far, cared for and was proud of having to the cold, hard ground -sorry, being subtle was never my strongest suit.
In my defense though, suffering from lackluster content is certainly not something to scoff at – especially in these competitive times, and if this handy guide can help you break away from its annoyingly strong hands, then I am certainly all thumbs up for it.
Do be aware that these tips and tricks that I have mentioned may not turn out to be suitable for all. Being unique from one another, you need to try them out individually to see what’s going to work for you and what’s not going to – if anything else, it’s literally up to your personal preferences.