Thrive Leads vs OptinMonster

Thrive Leads vs OptinMonster 2022 – Which is the Best? (Review & Comparison)

As far as creating high-quality mailing lists goes, “OptinMonster” has always been the long considered the king of the mountain. It was the oldest and the fact that it was exceptionally feature-rich too helped this notion to last. But alas, with Thrive Leads – the new kid on the block – we have a new competitor, toting a newer design and features. But hey, does it do enough to destroy the former’s dominance once and for all? Well, let’s find that out with our comprehensive Thrive Leads vs OptinMonster review & comparison, today!

From the outside, they may look pretty identical, both in terms of what they do and their essential features and perks. Under the hood, they’re totally different beasts, boasting vastly different codes & let’s face it; performance.

Which again brings us back to the question – amongst the two, which is the better option? The one offering the most sense, if you will?

In pursuit of the answer to this age-old question: we’re going to be breaking down and comparing both OptinMonster vs Thrive Leads to their final bits – discussing their pros and cons, perks, unique features, performances, etc…

Come, let’s begin!

Thrive Leads vs OptinMonster – Why This Review Is Necessary!

Forget the naysayers: Email marketing still remains the best way to reach your customers, especially on a global scale personally.

Hey, take a look at what “ExactTarget” had said, “Email is not only alive – it’s the number one direct channel in terms of daily use and consumer preference for both personal and marketing communications.”

In other words, building a great mailing list for your businesses is no longer just an option. But instead, it’s a clear necessity, especially if you want to survive in this greatly hard, pandemic ridden, economic turmoil of a world.

To create a good mailing list, the first step – obviously – is to partner yourself with a top mail marketing service provider, which I’m pretty sure you already did. The second step, though, well, that is where it gets a bit complicated.

Why? Because to fulfill this particular step, you’d need the help of a good mailing list opt-in/generating tool.

Which now leads us to…

OptinMonster Vs Thrive Leads – The Better Choices, Naturally!

When your mailing list opt-in tools, our minds usually tend to race to both Thrive Leads and OptinMonster – yup, that’s how popular they are. But have you ever wondered which one of them is the better choice?

After all, as much as we may wish for it, it’s not exactly possible to use them together on a single website, now is it?!

So yeah, at the end of the day, we’re left with no choice but to pick between Thrive Leads Vs Optin monster – And what a hard choice it is!

Thankfully though, help is close at hand – all thanks to our reviews,

Read on…

Which Is Better Thrive Leads vs  OptinMonster?

As clickbaity as the title is, there is a bit of truth in it. Generating quality mailing leads is not exactly a walk in the park – and judging buy their prices, neither it’s cheap as well. Plus, it can get too technical too fast.

To help save you the trouble, here’s a complete step-by-step breakdown of both Thrive Leads and OptinMonster as promised;

OptinMonster vs Thrive Leads – A Quick Overview To Start

Sure, I know these two are among the most popular mailing list generating tools out there. And yes, you already probably know a lot about them. That said though; we thought its best to begin this comparison with a quick overview.

So, here we are…

Thrive Leads – About them

The company behind TL, Thrive Themes was launched in 2013, and it was an instant, massive hit, becoming one of the most famous WordPress theme makers out there. Shortly after, they got into the Plugin arena with Thrive Leads.

With over 79000 installs, Thrive leads is famous for their vast range of Pre-built templates to choose from – as expected of a theming firm.

We loved Thrive Leads for:

  • A huge range of opt-in templates
  • Powerful “Thrive Architect” Page building services
  • A/B tests for easily optimizing opt-ins
  • Easy asset delivery to help & create lead magnets
  • Classy customer support

OptinMonster – About them

Having launched in 2013, OptinMonster has been employed by over 700000 sites, delivering professional styled opt-in form/popup to over 21 billion online users – no wonder why it’s so revered by many out there.

Offering enterprise-level tech to the average user, OptinMonster can help you create top opt-ins in a breeze – no coding knowledge needed!

We loved OptinMonster for:

  • Vast multi-platform support
  • Huge collection of custom, unique features
  • Excellent UI and interface
  • Detailed triggering options, including exit-intent
  • Single dashboard control setup

Thrive Leads vs Optin Monster – Let’s Talk About Their Features!

From a lead generation standpoint, they can both seem awesome. But under the hood though, some key differences may make you think twice before settling for either one of them for the long run.

Yup, things like these…

1) OptinMonster vs Thrive Leads – Let’s Start With The Basics!

One of the key differences between Thrive Leads vs OptinMonster is the fact that the latter isn’t exactly a WordPress plugin but rather is a standalone application that is designed to work with every sort of websites out there, including WP sites. Thankfully, Thrive Leads also Do offer some very impressive integration options with 30+ major Email marketing services/tools/software and services, so you’re not missing out on much.

The only gripe we had? Thrive leads didn’t support Zapier. But other than that, they both offered a nice integration experience overall. They both offer money-back guarantee, with the top ThriveLeads offering 30-days whereas OptinMonster only offers around 14 days. That said, the latter does offer more affordable basic plans.

Finally, when it comes to updates, thrive leads excels with a great, unlimited option. With OptinMonster on the other hand, you’ll be required to renew it every year if you want the same as the latter lacks a lifetime plan.

2) Thrive Leads vs OptinMonster – Comparing Opt-in Forms Editors

As a product from a company known for its theming prowess, Thrive Leads doesn’t disappoint, thanks to its huge collection of eye-candy themes. Optin Monster, on the other hand, valiantly does try to offer the same. But it fails.

That said though, when it comes to the Visual editor themselves, we definitely enjoyed OptinMonster version better. Don’t get us wrong. Thrive Leads V – the editor isn’t bad – it’s not. However, from a visual standpoint, the former felt more tidy and easy to use, with all the essentials laid out neatly on the sides. With Thrive Leads, that wasn’t the case, the UI felt very outdated, all the menus disorganized and overall, a bit too cramped.

Then again, aesthetics can be a subjective notion. So in this regard, we’ll let you be the judge of this particular aspect.

Earning more brownie points, there is even an inbuilt Drag and drop visual builder with OptinMonster, which is a massive improvement over Thrive lead’s older implementation. But when it comes to sheer features, TL’s visual builder is still the “golden standard” to beat, with its far advanced elements.

Thankfully, there’re no limits to how much you can customize the opt-in forms with these editors. In fact, the sky’s the limit here.

3) Thrive Leads vs Optin Monster – Comparing Opt-in Forms

With thrive leads, we are getting our hands on 9 different opt-in form types – all totally customizable, of course. And yes, they all do support targeting to help you suit all the different types of visitors out there.

The above-said things hold true for OptinMonster too, with the clear notable difference being the latter only offering 7 types of forms instead of 9. But in OptinMonster’s defense, their own customizability is far better thanks to the inbuilt Drag & Drop builder, as it also allows the creation of your very own themes from scratch. And hey, if that isn’t impressive enough, OptinMonster is far more mobile-ready than Thrive leads as well.

Finally, Triggering options are almost the same with both Thrive Leads vs OptinMonster, offering granular precisions to control better when, where and how the popup should appear to your visitors.

4) Thrive Leads vs OptinMonster – A/B testing, Analytics, & Accuracy

For those who don’t know, “A/B testing” is one of the most important aspects that every good mailing list opt-in solutions must get right, as it allows you to better analyze and optimize conversion rates by enabling you to run trial runs on potential opt-in choices in a controlled sandbox-like situation, gauging their efficacy.

Thrive Leads Banner

In our opinion, both Thrive Leads vs OptinMonster performed pretty admirably in this regard, delivering some truly conversion optimization tools, data analysis, visualizers and custom metric toolsets of their own.

Heck, OptinMonster had even included plenty of tutorials, references, and documentation to better help with it.

But, at the end of the day, we all felt Thrive Leads A/B testing suite of tools to be a far more superior option to what OptinMonster had to offer. It had more metrics, the charts were easier to understand, and it was more precise.

To give you a quick sample, these were the kind of metrics we were able to collect using Thrive leads testing tools;

  • Conversion, its rates, and the cumulative report
  • Overall comparison details
  • Overall list growth and its cumulative reports
  • Lead referral and tracking reports
  • Content marketing data

The list goes on…

In other words, when it comes to A/B testing & data analysis, Thrive leads is far, far better than not only OptinMonster but literally every other Mailing list generating tool on the market that is currently on the market now.


5) OptinMonster vs Thrive Leads – Speed & Performance

As much as we would’ve like to run a benchmark tool to measure both OptinMonster vs Thrive Leads speed and performance, we couldn’t, thanks their different architecture. But hey, we CAN tell you how they felt in real life.

In our eyes, they were both pretty fast; there wasn’t any jankiness. And while they we’re both smoother, the quality of it felt more polished on the OptinMonster – at least with non-WordPress websites and pages

With WordPress sites, we saw Thrive leads to be more reliable – as it should be. The triggers worked as expected, and there was also a noticeable speed increase. Again, we couldn’t test it with other websites as TL is exclusive to WordPress.

So what the verdict then? Well, If you want the best performance in a WordPress site, the Thriveleads plugin is the way to go. But hey, if non-WordPress sites are your expertise, OptinMonster should do you good.

So yeah, hope we got that cleared up!

6) Thrive Leads vs OptinMonster – Comparing Their Plans & Prices

Personally, we are not a fan of Subscription plans. So we may be a bit biased here with Thrive leads. That said, Optin Monster also had performed well here, offering some neat, affordable deals we founded hard to say no to

Well, take a closer look;

Thrive Leads

At this moment, Thrive Leads come in three different pricing options, all offering unlimited/lifetime options. For a single license, the cost is 67 dollars. For five licenses, the cost goes up to $97, and finally, for $147, you’ll get 15 licenses.

With all these plans, you’ll be receiving unlimited updates forever. But, the support itself is limited to a single year, if not renewed. Additionally, you can also pay $19 monthly and join their Thrive Membership program, which will grant you access to the entire thrive themes gallery and all their other products.


With OptinMonster, we have four different plans to choose from: for $9 a month, you can get access to the “basic” plan, which will give you, access to a single website. For two websites, as well as additional features, the “plus” plan is available for $19 a month.

Now on to their higher tiers, their most popular plan ever – the pro – offers their entire slew of features for 3 websites. And if you have even larger needs, you can subscribe to the “Growth” plan at $49 a month.

The Verdict: from a quick glance itself, it’s quite obvious that Thrive leads is the one that is now offering a far better deal here, as OptinMonster, despite its cheaper entry-level plans, is going to turn out more costly in the long-shot. Besides, it’s also worth noting that nearly all of OptinMonsters major features come hidden behind higher, costly tiers.

Frankly, unless you’re a power user who wants all the benefits, we really don’t see the need to go for OptinMonster, at all – really!

Thrive Leads vs OptinMonster – Frequently Asked Questions

Now that the comparison all but over, we thought it’s better to do an FAQ session to address some of the aspects abut both Thrive Leads and OptinMonster we may’ve missed mentioning in the review above for some reason.

Well, here they are;

1) How quickly can I expect results?

While the conversion itself depends on the average range of visitors your site might have, a noticeable jump in results can be observed within a few days itself after installation, with optimum being a week or two after. Whether or not they decide to enroll, users need time to acclimate to the new opt-in form types. So install them accordingly.

2) Where can I download them?

With Thrive Leads, you can directly install it from your WordPress Dashboard. Just go to search, thrive themes manager, find the plugin, install and activate it. OptinMonster, on the other hand, is a bit harder to install, as it is presented differently on the dashboard thanks to it not being a WordPress plugin but rather is a hosting app. That said, the process itself is quite straightforward. Navigate to the OptinMonster plugin through the sidebar menu in the WP admin. If you have an “OptinMonster” account (if not, create one), connect it by tapping on the button for it. After that, you’ll be required to authorize the plugin with your account. Tap the button, confirm the selection, and finally, tap okay That’s it – simple, right?!

3) Can I upgrade their plans later on?

Yes, you can. Be it Thrive Leads or OptinMonster; you can easily upgrade or downgrade between their plans sans any hassles.

4) Okay, but how about their customer support?

Yes, they are. Any problem and you can easily contact both Thrive Leads Vs OptinMonster customer care teams by phone, mail, and chats. And yes, they are pretty polite and fast to offer effective solutions.

5) Are they secure?

Absolutely yes! They are incredibly well protected with class-leading encryptions and other such security measures.

Thrive Leads vs OptinMonster: Key Differences

The major difference comparing OptinMonster vs Thrive Leads is – OptinMonster is a hosted solution which you can use on any platform like Shopify, Drupal, etc. On the other hand, Thrive Leads is a WordPress plug-in to use it only on your self-hosted WordPress sites.

Thrive Leads integrated analytics gets the A/B testing results within the WordPress dashboard whereas OptinMonster requires Google Analytics integration to show opt-in statistics.

Thrive Leads plug-in more conversion focused rather OptinMonster is best in offering more personalized experience to the visitors.

Thrive Leads with its integrated drag& drop editor allows you build and customize opt-in forms from the scratch without coding. But, you have to add some CSS or shortcodes to customize or personalize when Optin-Monster’s Canvas function fails to work with your types of opt-ins.

Both the lead generation tools are chest-thumping to prove their efficiency in converting your visitors in to subscribers.

Thrive Leads vs OptinMonster – We Reviewed Them So You Don’t Have To!

With that, we have finally come to the end of our amazing comparison on Thrive Leads vs OptinMonster. And while it was a long read, we sincerely hope that you find this article useful and god forbid, enjoyable too.

Yes, you may’ve guessed it by now. The winner of this battle of mailing opt-in list is, of course, is….Thrive Leads – let us explain.

For most of our readers, Thrive Leads going to be a more logical choice, as it offers a TON of flexibility and choice at a price that can’t be beaten. Yes, we know that OptinMonster is a power-packed and well-designed solution. But – and this is a big but – the latter doesn’t, in no way, begin to fully outpace Thrive leads until the needs of all your businesses get more developed– or you just don’t use WordPress at the moment.

Yup, to sum it all up: If you want all the latest perks, a better speed, design, versatility, etc… OptinMonster is the way to go. But if reliability matters and you want the best bang for your buck, Thrive Leads is going to make more sense.

So what’s your choice hen, my friend? We are eager to know. Please, do let us know in the comments below.

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